Top 5 Beauty Retail Apps on Unified Platform in Europe, Q2 2025

In the second quarter of 2025, the top beauty retail applications in Europe showed varied trends across weekly downloads and active users, as captured by Sensor Tower.

Mein dm experienced a fluctuating pattern in weekly downloads, peaking at around 190K in early April and again in early June. Weekly active users remained robust, ranging from 8.5M to 9.1M throughout the quarter.

For SEPHORA - Maquillage, Parfum, downloads showed a moderate decline, starting from 127K and dropping to just above 100K by the end of June. Active users saw a slight dip from 2.5M to approximately 2.2M before rising again towards the end of the quarter.

Notino: profumi e cosmetici reported a significant increase in downloads, reaching a high of 129K mid-June. Active users fluctuated, starting at 2M, dipping slightly mid-quarter, and recovering to nearly 2M by the end.

Gold Apple: beauty store faced a downward trend in downloads, from 108K at the start to about 80K at the end of June. Active users also declined from 5.4M to 4.2M.

Lastly, ЛЭТУАЛЬ: косметика, парфюмерия saw downloads peak at 92K in early April before stabilizing around 76K. Active user numbers decreased from 2.3M to 1.9M by the quarter's close.

These insights, derived from Sensor Tower, offer a snapshot of the dynamic beauty retail app market in Europe. For more detailed analytics, visit Sensor Tower's platform.